Apple’s Beats landing page has gone missing ahead of tomorrow’s event
- okt
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What you need to know
- Apple has removed the Beats landing page from apple.com.
- "apple.com/shop/accessories/all-accessories/beats-featured" is no more.
- Jon Prosser has previously said that Apple is ditching the Beats branding.
Beats by Dodo.
Apple has removed its "Beats by Dr. Dre" landing page, previously located at https://www.apple.com/shop/accessories/all-accessories/beats-featured. As noted by AppleTerm, the page is no longer functional.
The last time the page was live appears to have been around October 2nd, where it is displayed in its full former glory by the Wayback Machine. Beats products remain in the store, however, complete with Beats branding.
We heard rumors Jon Prosser back in April that suggested the days of Beats were numbered.
You ready for this? ?
— Jon Prosser (@jon_prosser) April 7, 2020
Apple Over-Ear Headphones
Codename: B515
(Think Beats 700)
$350
Aimed for WWDC
AirPods X
Codename: B517
For sports/running
(think Beats X)
~$200
Aimed for Sept/Oct
☝️ Probably what DigiTimes thought was “AirsPods Pro Lite”
End goal: phase out Beats ?
Prosser didn't give any particular timescale for when the phasing out of Beats could happen, but he didn't expect it to be imminent. That was six months ago, though.
Seems like people need clarification on what I mean by “end goal is to phase out Beats”
— Jon Prosser (@jon_prosser) April 7, 2020
It doesn’t mean they’re trying to kill the Beats brand TOMORROW.
They’re building up the Apple/AirPods product line - THEN they will phase out Beats in favor of the finished lineup.
With Apple holding a special event tomorrow, it's possible that the wheels are already in motion and Beats will be gone in little more than 24 hours. Or, also likely, Apple could simply be moving its webpages around and we're all reading too much into one webpage going the way of the dodo.