iBooks conjures up digitally enhanced versions of all seven Harry Potter novels

Enhanced Editions of Harry Potter Series Now Available Exclusively on iBooks for iPhone, iPad & iPod touch

For the First Time, Fans Can Enjoy All Seven Beloved Harry Potter Books in a New & Immersive Way

CUPERTINO, California and LONDON — October 8, 2015 — Apple® today announced that enhanced editions of all seven books in J.K. Rowling's Harry Potter series are now available exclusively on the iBooks Store℠ for readers around the world to enjoy on their iPhone®, iPad®, iPod touch® and Mac®. Customers can download individual books featuring full original text, interactive animations and elaborate artwork bringing these beloved stories to life in a unique way. Harry Potter fans will also find annotations throughout their literary journey, written by the author herself.

"I'm thrilled to see the Harry Potter books so beautifully realised on iBooks for the digital world; the artwork and animations in these enhanced editions bring the stories alive in a delightful new way," said J.K. Rowling.

"Harry Potter fans are going to love how their favorite stories come to life," said Tim Cook, Apple's CEO. "J.K. Rowling's legendary series is perfect for enjoying on your iPad or iPhone and we're thrilled to offer them exclusively on the iBooks Store."

Until now, the Harry Potter digital books have only been available for readers to purchase through the Pottermore Shop. Starting today, iBooks® users can experience the books with all new exclusive custom covers for each title, and typography including the custom Harry Potter typefaces and new section headers and drop caps.

The iBooks Store is available in 52 countries and offers dozens of categories including cookbooks, history books, biographies, picture books and children's books, with free books available in 155 countries.

Availability Today, the Harry Potter Enhanced Editions are available in English for $9.99 (USD) each in 32 countries. Pre-orders also begin today for French, German and Spanish versions, and will be available on November 9 in 18 additional countries.

Harry Potter fans can explore other magical content including Harry Potter movies, soundtrack albums and apps on the custom Harry Potter page on iBooks at www.iTunes.com/HarryPotter.

About Pottermore

Pottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider Wizarding World. Launched in 2012, it is also the global publisher of the Harry Potter eBooks and digital audio books. As the digital heart of J.K. Rowling's Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple's three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.