’60 Minutes’ gives us an inside look at how Apple functions
- dec
- 21
CBS' Charlie Rose went to the Apple campus for a full-length feature on 60 Minutes, offering viewers an inside look into the company's design labs, upcoming spaceship campus and retail store overhaul.
Tim Cook started off the discussion by talking about encryption, and why Apple won't be building any backdoors:
If there's a way to get in, somebody will find the way in. There have been people who suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody, for good guys and bad guys.
Cook also talked about what it takes to get into Apple:
You look for people who work for a different reason. People who want to change the world and work with a passion and an idealism. People that don't take no for an answer. People that don't accept the status quo. People that inherently aren't satisfied with things. People who see things and know it should be different and sit and focus on it until they find an answer. People that can't be told things are impossible.
We don't test. We don't put someone through one interview. We have like 10 or 12 people who interview. We look at candidates through different points of views and we have a very diverse population. We're looking for wicked smart and people that have a point of view and can debate that point of view.
Rose got a look inside Jony Ive's secretive design studio, which had blankets covered over many tables to prevent the journalist from getting a "glimpse of the future." Ive mentioned that his team have considered over ten variants of the iPhone 6s and 6s Plus, finally picking the models that evoked an "emotional" connection.
Angela Ahrendts also showcased a mockup of an upcoming retail store. Finally, Rose asked Cook about the manufacturer getting into autonomous car, with Cook only stating:
One of the great things about Apple is that we probably have more secrecy here than the CIA.
Source: CBS
