Apple’s Earth Day ad highlights iMessage and renewable energy

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In time for Earth Day, Apple has posted a video showcasing how its iMessage service is powered entirely by renewable energy. The video shows that every time you send an iMessage, it is routed to a data center that runs on 100% renewable energy. Or as Apple puts it:

Every time you send an iMessage, you're showing some love for the Earth.

Apple has partnered with E.O. Wilson Biodiversity Foundation to create a series of lessons for the iPad focusing on environmental education. The company's stores in the U.S. will also be switching from plastic bags to paper starting today.

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