Next Ten Words 31: Six messaging apps before lunch, with Matthew Panzarino

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Beyond the tech-industry soundbites, these are the Next Ten Words.

When did Apple know it had to change gears on Mac Pro? Will it have a similar moment of clarity with iMessage?Matthew Panzarino of TechCrunch joins Gartenberg and Ritchie to talk stickiness vs. network effect and the fragmentation of modern messaging.

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