Playing the waiting game with the new MacBook
- apr
- 16
- Posted by Michael
- Posted in Okategoriserade
Want a new MacBook? Be prepared to wait, because you can't just walk in to an Apple Store and walk out with one.
I can understand why demand has outstripped supply so radically for the Apple Watch: It's a brand new product category for Apple, and they're taking it cautiously. I'm less clear on why that's also the case for the new MacBook.
Apple's showcasing the MacBook at its retail stores, but you can't just walk into an Apple Store (or anywhere else Macs are sold) and walk out with one — they're just not there. Online seems just about the only place to get one, and for that pleasure you'll have wait at least four to six weeks for it to ship.
It reminds me a bit of 2012, when Apple revamped the iMac to make it radically thinner; the new design involved a new screen manufacturing process, and Apple's parts suppliers simply couldn't keep up with Apple's demand. The net result is that the iMac was backordered for months during a peak buying period.
Obviously, there's a lot of new tech under the hood of the MacBook: The keyboard is unlike any we've seen in a Mac laptop before, and the Force Touch trackpad works very differently as well. As such, there is a novelty involved in the MacBook that I'm sure prevents Apple, Foxconn, and others from immediately flooding the marketplace with product.
It reminds me a bit of 2012, when Apple revamped the iMac.
But it's frustrating to not be able to get one when you want to. There's just something so seductive about the new MacBook; I'm sure that Apple's losing some sales to people who might have impulsively purchased it on a credit card if they could.
My first impression from using the MacBook for a bit is that it's almost impossibly thin. If it were any thinner, you'd be typing below the surface of the table.
I can't say that I adapted immediately to the new keyboard and its butterfly switches. I'll readily acknowledge that the new design provides a much more consistent edge-to-edge keyfeel than the scissor-style switches on MacBook Air and MacBook Pro models, but the limited key travel is something I just don't like as much.
It makes me wonder if Apple could eventually adapt Force Touch technology in some way to the keyboard. It might be an interesting way to appeal to customers like me who are more comfortable (and type more accurately) when they get more tactile feedback from the keys.
Having said that, I had no problem with the layout itself, and figured that I'd get down the mechanical rhythm of typing on the new keyboard before too long.
For all the crap I've given Rene and Ally (and even Ren) about gold things, I don't really hate gold iPhones and iPads. And I have to say that the gold MacBook is pretty darn sharp. (Though, personally, I'd stick with space gray if I were buying one today. I just like the look — and it'll match my Apple Watch.)
I'm not mad or even disappointed that Apple's playing a game with MacBook customers: You can look and you can even touch but you can't actually have right now. It's a new product designed for a new segment of potential customers, and that involves risk, even for the world's most successful consumer electronics company. I just hope it's a temporary blip instead of a new way of doing business.

Senaste inläggen
- Kalifornien nominerar Steve Jobs till den amerikanska innovationsdollarn
- Kalifornien nominerar Steve Jobs till den amerikanska innovationsdollarn
- Apples C1-modem påverkar inte Magsafe på Iphone 16e
- Apple tvingas dra tillbaka avancerat dataskydd i Storbritannien
- Apples C1 – deras första egenutvecklade modem
Senaste kommentarer
Arkiv
- februari 2025
- januari 2025
- september 2024
- augusti 2024
- juli 2024
- juni 2024
- maj 2024
- april 2024
- mars 2024
- februari 2024
- januari 2024
- december 2023
- november 2023
- oktober 2023
- september 2023
- augusti 2023
- juli 2023
- juni 2023
- maj 2023
- april 2023
- mars 2023
- februari 2023
- januari 2023
- december 2022
- november 2022
- oktober 2022
- september 2022
- augusti 2022
- juli 2022
- juni 2022
- maj 2022
- april 2022
- mars 2022
- februari 2022
- april 2021
- mars 2021
- januari 2021
- december 2020
- november 2020
- oktober 2020
- september 2020
- augusti 2020
- juli 2020
- juni 2020
- maj 2020
- april 2020
- mars 2020
- februari 2020
- januari 2020
- december 2019
- november 2019
- oktober 2019
- september 2019
- augusti 2019
- juli 2019
- juni 2019
- maj 2019
- april 2019
- mars 2019
- februari 2019
- januari 2019
- december 2018
- november 2018
- oktober 2018
- september 2018
- augusti 2018
- juli 2018
- juni 2018
- maj 2018
- april 2018
- mars 2018
- februari 2018
- januari 2018
- december 2017
- november 2017
- oktober 2017
- september 2017
- augusti 2017
- juli 2017
- juni 2017
- maj 2017
- april 2017
- mars 2017
- februari 2017
- januari 2017
- december 2016
- november 2016
- oktober 2016
- september 2016
- augusti 2016
- juli 2016
- juni 2016
- maj 2016
- april 2016
- mars 2016
- februari 2016
- januari 2016
- december 2015
- november 2015
- oktober 2015
- september 2015
- augusti 2015
- juli 2015
- juni 2015
- maj 2015
- april 2015
- mars 2015
- februari 2015
- januari 2015
- december 2014
- november 2014
- oktober 2014
- september 2014
- augusti 2014
- juli 2014
- juni 2014
- maj 2014
- april 2014
- mars 2014
- februari 2014
- januari 2014
Kategorier
- –> Publicera på PFA löp
- (PRODUCT) RED
- 2015
- 25PP
- 2nd gen
- 32gb
- 3D Touch
- 3D-kamera
- 4k
- 64gb
- 9to5mac
- A10
- A9X
- Aaron Sorkin
- Accessories
- adapter
- AirPlay
- AirPods
- Aktiv
- Aktivitetsarmband
- Aktuellt
- Alfred
- Allmänt
- AMOLED
- Android Wear
- Angela Ahrendts
- Ångerätt
- Animal Crossing
- Animal Crossing New Horizons
- announcements
- Ansiktsigenkänning
- app
- App Store
- Appar
- Apple
- Apple Beta Software Program
- Apple Book
- Apple CarPlay
- Apple Event
- Apple iMac
- Apple Inc
- Apple Inc, Consumer Electronics, iCloud, iOS, iPhone, Mac, Mobile, Personal Software, Security Software and Services
- Apple Inc, iCloud
- Apple Inc, iOS
- Apple Inc, Mobile Apps
- Apple Inc, Monitors
- Apple Mac Mini
- Apple Macbook
- Apple MacBook Air
- Apple MacBook Pro
- Apple Macos
- Apple Maps
- Apple Music
- Apple Music Festival
- Apple Music Radio
- Apple Offer
- Apple Online Store
- Apple Park
- Apple Pay
- Apple Pencil
- Apple Podcast
- Apple Store
- Apple Store 3.3
- Apple TV
- apple tv 4
- Apple TV 4K
- Apple Watch
- Apple Watch 2
- Apple Watch 8
- Apple Watch 9
- Apple Watch Apps
- Apple Watch SE
- Apple Watch Series 2
- Apple Watch Sport
- Apple Watch Ultra
- Apple Watch, Headphones
- Apple Watch, iPhone
- AppleCare
- AppleTV
- Application
- Applications
- Apps
- AppStore
- Apptillägg
- Apptips
- AppTV
- April
- Arbetsminne
- armband
- Art Apps
- Återköp
- återvinning
- Åtgärdsalternativ
- atvflash
- Audio Apps
- Augmented REality
- Back-to-school
- Bakgrundsbilder
- BankId
- Barn
- Batteri
- batteriskal
- batteritid
- Beats
- Beats 1
- Beats Solo 2 Wireless
- Beats Solo2
- Bebis
- Beginner Tips
- Belkin
- Bendgate
- beta
- Beta 3
- betaversion
- betaversioner
- bilddagboken.se
- bilder
- bilhållare
- billboard
- Bioteknik
- Blendtec
- Bloomberg
- Bloons TD 5
- Bluelounge
- Bluetooth
- Böj
- Booking.com
- Borderlinx
- bose
- bugg
- Buggar
- Buggfixar
- Butik
- C More
- Calc 2M
- Camera
- Camera Apps
- Campus 2
- Canal Digital
- Carpool Karaoke
- Caseual
- Catalyst
- CES 2015
- Chassit
- Chip
- Chrome Remote Desktop
- Chromecast
- citrix
- clic 360
- CNBC
- Computer Accessories
- Computer Accessories, Laptop Accessories
- Connect
- Cydia
- Dagens app
- Dagens tips
- Damm
- Danny Boyle
- Data
- datamängd
- Datorer
- Datortillbehör
- Datum
- Defense
- Dekaler
- Designed by Apple in California
- Developer
- Development
- Digital Inn
- Digital Touch
- Digitalbox
- DigiTimes
- Direkt
- Discover
- display
- DisplayMate
- Dive
- Docka
- Dräger 3000
- Dropbox
- Droples
- DxOMark
- E-post
- earpod
- EarPods
- Earth Day
- Eddie Cue
- eddy cue
- Educational Apps
- Ekonomi
- Ekonomi/Bransch
- El Capitan
- Elements
- ElevationLab
- Elgato Eve
- Elgato Eve Energy
- EM 2016
- Emoji
- emojis
- emoticons
- Enligt
- Entertainment Apps
- EU
- event
- Eventrykten
- EverythingApplePro
- Faceshift
- facetime
- Fäste
- Featured
- Features
- Feng
- Film / Tv-serier
- Filmer
- Filstorlek
- Finance Apps
- Finder For AirPods
- Finland
- FireCore
- Fitbit
- Fitness Accessories
- Fjärrstyr
- Flurry
- Födelsedag
- fodral
- Förboka
- Force Touch
- förhandsboka
- Första intryck
- Forumtipset
- foto
- FoU (Forskning och Utveckling)
- Fource Touch
- Foxconn
- FPS Games
- Framtid
- Fre Power
- Frontpage
- Fullt
- Funktioner
- Fuse Chicken
- Fyra
- Gadgets
- Gagatsvart
- Gamereactor
- Games
- Gaming
- Gaming Chairs
- Gästkrönika
- General
- Gigaset
- Gitarr
- Glas
- GM
- Google Maps
- Google Now
- gratis
- grattis
- Guide
- Guider
- Guider & listor
- Guld
- hack
- Halebop
- hållare
- Hälsa
- Hårdvara
- HBO
- HBO Nordic
- Health
- Health and Fitness
- Health and Fitness Apps
- Hej Siri
- Helvetica Neue
- Hemelektronik
- Hemknapp
- Hemlarm
- Hermes
- Hitta min iphone
- Hjärta
- högtalare
- HomeKit
- HomePod
- Homepod Mini
- hörlurar
- htc
- Hue
- Humor
- i
- I Am A Witness
- IBM
- iBolt
- iBomber
- iBook
- icar
- iCloud
- iCloud Drive
- iCloud Voicemail
- iCloud.com
- iDevices
- IDG Play
- idownloadblog
- iFixit
- ikea
- iKörkort
- iLife
- Illusion Labs
- iMac
- IMAP
- iMessage
- iMessages
- iMore Show
- Incipio
- InFuse
- Inspelning
- Instagram-flöde
- Instrument
- Intel
- Internet/Webbtjänster
- iOS
- iOS 10
- iOS 12
- iOS 17
- iOS 18
- iOS 5
- iOS 7
- iOS 8
- iOS 8 beta
- iOS 8.1.3
- iOS 8.2
- iOS 8.3
- iOS 8.4
- iOS 8.4.1
- iOS 9
- iOS 9 beta 4
- iOS 9.1
- iOS 9.1 beta 2
- iOS 9.2
- iOS 9.2.1
- iOS 9.3
- IOS Games
- ios uppdatering
- iOS, iPad, MacOS
- iOS, iPhone
- ios9
- iPad
- iPad Accessories
- iPad Air
- iPad Air 2
- iPad Air 3
- iPad Air 5
- iPad Apps
- iPad Mini
- iPad mini 4
- iPad Mini 6
- iPad mini retina
- iPad Pro
- iPad, iPhone, Mac
- iPad, iPhone, Mobile Apps
- iPad, iPhone, Streaming Media
- iPados
- iphone
- iPhone 12
- iPhone 14
- iPhone 14 Pro
- iPhone 15
- iPhone 16
- iPhone 17
- iPhone 5
- iPhone 5S
- iPhone 5se
- iPhone 6
- iphone 6 plus
- iPhone 6c
- iPhone 6s
- iPhone 6S plus
- iPhone 7
- iPhone 7 display
- iPhone 7 Plus
- iPhone 7s
- iPhone Accessories
- iPhone Apps
- iPhone Cases
- iPhone SE
- iphone x
- iPhone XS
- iPhone XS Max
- iPhone, Mobile Apps
- iPhone7
- iPhoneGuiden
- iPhoneguiden.se
- iPhones
- iPod
- iPod Nano
- iPod shuffle
- ipod touch
- iSight
- iTunes
- iWatch
- iWork
- iWork för iCloud beta
- Jailbreak
- James Corden
- Jämförande test
- Jämförelse
- Jet Black
- Jet White
- Jönssonligan
- Jony Ive
- Juice Pack
- Juridik
- Just mobile
- kalender
- kalkylator
- Kamera
- Kameratest
- Karriär/Utbildning
- Kartor
- Kevin Hart
- keynote
- Keynote 2016
- KGI
- KGI Security
- Kina
- Klassiskt läderspänne
- Kod
- Kollage
- koncept
- konceptbilder
- köpguide
- krasch
- Krascha iPhone
- Krönika
- Kvartalsrapport
- Laddhållare
- laddningsdocka
- Laddunderlägg
- läderloop
- lagar
- Lagring
- Lajka
- Länder
- lansering
- laserfokus
- Layout
- leather loop
- LG
- Liam
- Lifeproof
- Lightnigport
- lightning
- Linux
- LinX
- live
- Live GIF
- Live Photos
- Live-event
- Livsstil
- Ljud & Bild
- Logitech
- LOL
- Lösenkod
- Lösenkodlås
- Lovande spel
- LTE
- Luxe Edition
- M3
- M3TV
- Mac
- Mac App Store
- Mac Apps
- Mac Mini
- Mac OS
- Mac OS X
- Mac OS X (generellt)
- Mac OS X Snow Leopard
- Mac Pro
- Mac, MacOS
- Mac, Online Services
- Mac, Security Software and Services
- Macbook
- Macbook Air
- Macbook Pro
- MacBook, MacOS
- Macforum
- Macintosh
- macOS
- MacOS, Security Software and Services
- Macs
- MacWorld
- Made for Apple Watch
- magi
- Magic
- MagSafe
- Martin Hajek
- matematik
- Meddelanden
- Media Markt
- Medieproduktion
- Mediocre
- Messaging Apps
- Messenger
- MetaWatch
- Mfi
- Michael Fassbender
- microsoft
- Mikrofon
- Minecraft
- Ming-Chi Kuo
- miniräknare
- minne
- Mixer
- Mixning
- Mjukvara
- mobbning
- Mobile Apps
- Mobile Content
- Mobilt
- Mobilt/Handdator/Laptop
- Mobiltelefon
- Mockup
- Mophie
- mors dag
- moto 360
- Motor
- MTV VMA
- multitasking
- Music
- Music Apps
- Music, Movies and TV
- Musik
- Musikmemon
- MW Expo 2008
- native union
- Nätverk
- Navigation Apps
- nedgradera
- Netatmo Welcome
- Netflix
- Netgear Arlo
- News
- Niantic
- Nike
- Nikkei
- Nintendo
- Nintendo Switch
- Nöje
- Norge
- Notis
- Notiscenter
- nya färger
- Nyfödd
- Nyheter
- Officeprogram
- Okategoriserade
- OLED
- omdöme
- Omsättning
- OS X
- OS X El Capitan
- OS X Mavericks
- OS X Yosemite
- Outlook
- Övrig mjukvara
- Övrigt
- PanGu
- papper
- patent
- PC
- pebble
- Pebble Smartwatch
- Pebble Steel
- Pebble Time
- Pebble Time Steel
- Persondatorer
- Petter Hegevall
- PewDiePie
- Philips
- Philips Hue
- Phones
- Photoshop
- Planet of the apps
- Plex
- Pluggar
- Plus
- Plusbox
- Podcast
- Podcast Apps
- Pokemon
- Pokemon Go
- Policy
- Porträttläge
- PP
- Pris
- priser
- problem
- Problems
- Productivity Apps
- Program
- Prylar & tillbehör
- Publik
- publik beta
- QuickTime
- räkenskapsår
- räkna
- ram
- RAM-minne
- Rapport/Undersökning/Trend
- Rea
- Reading Apps
- recension
- Red
- reklaamfilm
- reklam
- reklamfilm
- reklamfilmer
- rekord
- Rendering
- reparation
- Reportage
- Reptest
- ResearchKit
- Retro
- Review
- Ring
- Ringa
- Rocket Cars
- Rosa
- Rumors
- Rumours
- RunKeeper
- rykte
- Rykten
- Safir
- Säkerhet
- Säkerhetsbrist
- Samhälle/Politik
- samsung
- Samtal
- San Francisco
- SAP
- security
- Series 2
- Servrar
- Shigeru Miyamoto
- Sia
- Simulation Games
- Siri
- SJ Min resa
- skal
- Skal iPhone 6
- skal iPhone 6s
- skärm
- SKärmdump
- Skärmglas
- Skribent
- skribenter medarbetare
- Skriva ut
- skruvmejsel
- skydd
- Skyddsfilm
- Skype
- slice intelligence
- Smart
- smart hem
- Smart Home
- Smart Keyboard
- Smart klocka
- Smart Lights
- smartphone
- Smartwatch
- SMS
- Snabbt
- Snapchat
- Social Apps
- Software
- Solo2
- sommar
- Sonos
- Sony
- soundtouch
- Space Marshals
- spår
- Speakers
- Special Event
- Spel
- Spelkonsol
- Spellistor
- Split Screen
- Split View
- Sport
- Sportband
- Sports Apps
- spotify
- Spring forward
- Statistik
- Steve Jobs
- Stickers
- Stockholm
- Stor iPhone
- Storlek
- Story Mode
- Strategy Games
- streama
- Streaming
- Streaming Devices
- Streaming Media
- stresstest
- Ström
- Studentrabatt
- stylus
- Super Mario Run
- support
- Surf
- Surfplatta
- svenska
- sverige
- Sverigelansering
- Switch
- Systemstatus
- Systemutveckling
- tåg
- Taig
- Tangentbord
- Taptic Engine
- Tårta
- tät
- Tävling
- Taylor Swift
- Teknik
- tele 2
- Telefoner
- Telekom
- Telia
- Test
- Tid
- TikTok
- Tile
- tillbehör
- Tim Cook
- TIME
- TimeStand
- Tiny Umbrella
- Tips
- Toppnyhet IDG.se
- Touch ID
- TouchID
- tower defence
- trådlös laddning
- Trådlösa hörlurar
- trådlöst
- trailer
- Travel Apps
- Tre
- TrendForce
- TripAdvisor
- Trolleri
- trump
- TSMC
- Tum
- tv
- TV Apps
- tvätta
- tvOS
- tvOS 9.2
- tvOS beta 2
- Tweak
- Typsnitt
- Ubytesprogram
- UE MegaBoom
- Unboxing
- Underhållning/Spel
- unidays
- United Daily News
- Unix
- Updates
- Uppdatera
- uppdatering
- Upplösning
- upptäckt
- USA
- Ut på Twitter
- utbyte
- utbytesprogram
- Utilities Apps
- Utlottning
- utrymme
- utvecklare
- varumärke
- Vatten
- Vattentålig
- vattentät
- vävt nylon
- Verktyg
- Viaplay
- Vibrator
- video
- Videoartiklar och webb-tv (M3/TW/CS)
- Villkor
- viloknapp
- Virtual Reality
- Virus
- visa
- Vision Pro
- VLC
- Volvo on call
- W1
- Waitrose
- Watch OS
- WatchOS
- WatchOS 2
- watchOS 2.0.1
- watchOS 2.2
- Webbtv (AppTV)
- wi-fi
- Wifi-samtal
- Windows
- Windows 8
- WWDC
- WWDC2015
- yalu
- Youtube
- Zlatan