Deezer prepares to battle competitors by adding podcasts and radio shows

Posted by Michael
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Deezer is adding podcasts to its streaming solution, bolstering features available to subscribers by offering not only on-demand music, but also programs for download.

Music streaming services are preparing for the upcoming launch of Apple's own product, and are tasked with looking at ways to differentiate themselves. Deezer is working to incorporate multiple sources of entertainment in its official app to allow streamers to access different content without having to boot up multiple apps. The new podcast catalogue will be powered by Stitcher, which the company acquired last October.

The podcast feature will provide access to those who reside in France, Sweden and the UK before Deezer expands into more territories. More than 20,000 shows are available and Deezer hopes the catalogue will help the company attract new subscribers.

Source: The Guardian